Case Studies
Case Studies
Case Studies
Bag Redesign
A continuous project zooming in on conversion rates of the River Island purchase funnel.
Bag Redesign
A continuous project zooming in on conversion rates of the River Island purchase funnel.
Bag Redesign
A continuous project zooming in on the purchase journey
Bag Redesign
A continuous project zooming in on the purchase journey
Discount Code Journey
Creating a more user friendly discount redemption experience for River Island customers to cut customer complaints and increase conversion.
Discount Code Journey
A user friendly discount redemption experience
Discount Code Journey
Creating a more user friendly discount redemption experience for River Island customers to cut customer complaints and increase conversion.
Passwordless Entry
Improved onboarding experience for customers joining the app using a passwordless approach.
Passwordless Entry
A new way for customers to gain access to their app
Passwordless Entry
Improved onboarding experience for customers joining the app using a passwordless approach.
Native Checkout
A 3 step, one screen, native iOS & Android checkout
Native Checkout
A 3 step, one screen, native iOS & Android checkout
Native Checkout
A 3 step, one screen, native iOS & Android checkout flow using bottom sheets to achieve a easy to use flow that sat within context of the screen but allowed for more complex data entry.
Native Checkout
A 3 step, one screen, native iOS & Android checkout flow using bottom sheets to achieve a easy to use flow that sat within context of the screen but allowed for more complex data entry.
Process
I try to adopt this process in all of my projects, not always possible due to time and money but it's always something that is in the back of my head
01
Discover
This is all abut zooming in on the problem. What do we know and what don't we know currently. What can we do to understand everything surrounding this issue.
Define
Using the tools from the discover phase we can start to customer journey map, user story map and conduct competitor analysis to map the problem.
02
Develop
Define the flow and put together a rough idea for prototyping. This could be lo-fidelity or hi-fidelity depending on how quick we need to get some consumer insights.
03
Deliver
Determine design patterns, styling and handovers for engineers to take the design on with little friction.
04
Process
I try to adopt this process in all of my projects, not always possible due to time and money but it's always something that is in the back of my head
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
I try to adopt this process in all of my projects, not always possible due to time and money but it's always something that is in the back of my head
01
Discover
This is all abut zooming in on the problem. What do we know and what don't we know currently. What can we do to understand everything surrounding this issue.
Define
Using the tools from the discover phase we can start to customer journey map, user story map and conduct competitor analysis to map the problem.
02
Develop
Define the flow and put together a rough idea for prototyping. This could be lo-fidelity or hi-fidelity depending on how quick we need to get some consumer insights.
03
Deliver
Determine design patterns, styling and handovers for engineers to take the design on with little friction.
04
