Nine years designing
I'm a Product Designer currently at BigChange, shaping field-service software for mobile workforces across the UK and Europe.
Before BigChange I spent three years at River Island designing e-commerce experiences on iOS, Android and web — checkout, discount redemption, wishlists — and before that, care tools at Cera Care, internal apps for NHS Shared Business Services, telematics products at The Floow, and public services for Stockport Council, where I first learned about designer thinking.
I gravitate towards real human problems where the results have a clear impact.
United Kingdom
Senior IC & lead roles. Permanent or contract.
Retail, healthcare, insurance, local government.
Four things I believe.
- 01
Start with the journey, not the screen.
Screens lie about the problem. Flows, journeys, and the gaps between touchpoints are where the real work lives.
- 02
Prototype cheap. Ship evidence.
Lo-fi prototypes in the hands of real customers beat a room full of opinions every time.
- 03
Constraints make the work better.
Regulation, legacy tech, tight deadlines — these are the design brief, not the enemy.
- 04
Leave things better than you found them.
Every project should tighten the design system, the research archive, or the shared vocabulary of the team.
Nine years. Six teams. One discipline.
- 2025 — PresentProduct Designer
BigChange
Current role. Shaping field-service software used by mobile workforces across the UK and Europe.
- 2022 — 2025UX Designer
River Island
Designed online e-commerce experiences including a new cart/checkout flow, discount redemption, and a redesigned wishlist.
- 2021 — 2022UX Designer
Cera Care
Designed experiences that helped carers better monitor the health of elderly patients, plus an internal tool for care managers.
- 2020 — 2021UX Designer
NHS SBS
Designed the mobile experience for a payslip app for NHS employees, and an equipment ordering app for nurses and doctors.
- 2019 — 2020Product Designer
The Floow
Lead designer on a sprint team for mobile telematics apps. Designed experiences for car insurance partners.
- 2016 — 2019UX Designer
Stockport Council
Where I learnt my craft. Used GDS principles to create pages that were easy to read and simple to navigate.