Jacob BrownProduct Designer

Case studies

Work, in detail.

A growing archive of projects from River Island and before. Each case study walks through the problem, the approach, and what actually shipped.

2025
Discount Code Journey
River Island · A more user-friendly discount redemption experience to cut customer complaints and increase conversion.
ecommerceconversionforms
2025
Guest Checkout
River Island · A new checkout experience for customers who don't want to sign up.
checkoutnativemobileiosandroid
2024
Native Checkout
River Island · A 3-step, one-screen iOS & Android checkout flow using bottom sheets to keep context while allowing complex data entry.
checkoutnativemobileiosandroid
2022
Cera Care
Cera Care · A continuous project zooming in on how we could reduce carer form-filling and give more time to being present in care visits.
healthcaremobilenativeforms
2020
Passwordless Entry
The Floow · Improved onboarding for customers joining the app, using a passwordless approach.
onboardingauthmobile